// February 21st, 2007 // 5 Comments » // Fashion & Tees
We get a TON of questions regarding our ability to create ‘on-demand’ screen printed tees and I thought it would be good to explain a little more about what we do, why we do it and how its different. There are a few main reasons we chose to go with screenprintng:
Quality
There’s nothing better than a super soft screen on a high quality tee, its what makes life worth living.
We knew something about it
Having run a screen shop for a few years and still running redarmyco we’ve been toying and tweaking with our process for a few years. Its something near and dear to us and we learn more everyday.
We couldn’t afford digital transfer equipment
No, not the crap you buy at Office Max, that’s cheap. We’re talking about the top of the line, super spiffy direct to shirt printing setup. They are super $$ and still not on par with screen printed tees yet esp when it comes to light colors on dark apparel.
Outside of that it was really about how much we loved the look & feel of screened tees and our comfort level with how it works. Yes, we’ve screwed some stuff up along the way and are still working to make it ‘perfect’ but that’s what keeps us going.
All of that being said there are some differences between screened & digital tees that we continue to work on in regards to innerTee…
Screen printing limitiations
Size & color of artwork is locked-in before artwork is published for mixing. You can’t flip or skew the image since its basically a one-sided graphic. It’s one thing that in an online setting can be a little frustrating but we are looking at offering mulitple sizes and colors a little later on.
Digital transfer limitiations
You can do more online but its when you put the shirt on that the differences jump out. Transfers are usually not as bright as screened tees and don’t seem to hold up quite as well. They also have trouble holding their color on dark apparel items and can feel like some of those awesome 80’s iron-ons at times sticking to you like glue.
So far we are still loving the overall look, feel & quality of our screended tees. We’ve also been blown away by the great response from people who’ve gotten their hands on our tees and we will keep working to make that experience even better!
