Peter also talked to KXAN (local NBC) about SXSW before the panel.

See you around SXSW!

Over the Holidays Kate over at Social Abacus put together a great post & pdf on The Future of Measurement. Its an easy read and well worth it to get an idea of what poeple will be looking at going into 2009.

These are common sense recommendations but should be applied to your specific needs and goals. It also required you to ensure that the appropriate amount of time will be spend from a community management perspective making sure content & comments are within the guidelines – you have to maintain the community integrity.

That being said, posting the ‘playground rules’ helps the community grow and you should find that you are still spending the majority of time encouraging people to participate than trying to keep on top of the bullies. Even to the point of creating some engagement guidelines internally for your organization to help people understand how to engage on the community. Its a lot easier to tell people what not to do but much better to encourage people to do things that drive the community forward even if it takes a bit more effort.

A great new resource created by the CommunityGuy Jake McKee is the 90-9-1.com site. Its an easy to understand explanation of the 90-9-1 rule and gives a few real world examples. It also has a number of great links which I’ve shared below that provide a great overview of the rule and the concept of 1% rule your top influencers.

• Original Jakob Nielsen paper on “Participation Inequality“
• Wiki Patterns 90-9-1 Page
• Understanding the 1% Rule
• The 1% Rule: Charting citizen participation

Great work Jake!

I’ve preached some on the diminishing value of pageviews and visitors as stand alone metrics but the data here is interesting and provides some great industry insight from a growth standpoint.

The event is free but be sure to RSVP so there’s enough food to go around. See you there!